JOB DESCRIPTION:

• Analyse the market growth by price range, car segment and geography to understand general trends and growth rate
• Identify target customers, customer profile and customer needs such as lifestyle, purchasing behaviour, customer journey, price elasticity
• In-depth analysis of competitors‘ products, best-selling and non-best-selling car models, prices, sales channels, marketing strategies, dealer network, etc
• Understand competitors‘ strengths and weaknesses and grasp the company‘s competitiveness (SWOT analysis and propose the improvement and strategic planning of the company)
• Analyze market trends and technology: Update the latest technological trends of the market and the competitors, predict future market prospects and identify new vehicle models and their specifications that need to be introduced
• Analyse the economic situation and prospects affecting the automobile industry in the short and long term
• Update regulations and environmental factors and reflect them in product strategies

JOB REQUIREMENTS:

• Bachelor‘s degree in Marketing/ Business/ Finance/ Economics is preferred
• Proficiency in MS Office skills and English communication
• Logical thinking, teamwork, detailed-oriented
• Minimum 1 year of working experience in Consumer Research with intermediate/ advanced knowledge of research techniques and methodologies
• Familiar with quantitative surveys or qualitative research

BENEFITS:

- Allowances: lunch; attendance; transportation: upon the current distance

- Attendance in professional training

- Attendance in the company trip, Family Day,...

- Bonus and salary review (in April annually)

- Flexible working hours

- Full insurance payment and health insurance

- Support in business trip fees (hotel, business allowance, plane tickets)

OTHER INFORMATION:

- Working hours: 7h30 – 17h30 from Monday to Friday

- Working place: No 02, Pho Quang Street, Ward 2, Tan Binh District, Ho Chi Minh