Overall purpose of the job:

To lead marketing strategy and planning by turning market insights into clear, integrated plans that strengthen brand positioning, improve campaign effectiveness, and support business growth.

1. Market Insight, Customer Understanding

• Conduct market research, competitor analysis, and internal data reviews to identify market trends, customer needs, and competitive opportunities.
• Develop customer profiles, segmentation frameworks, and customer journey maps to generate actionable insights.

2. Marketing Strategy & Annual Planning

• Develop clear marketing directions and campaign objectives aligned with business goals and product life cycle stages.
• Develop the overall marketing strategy and annual and quarterly marketing plans.
• Define strategic objectives, key initiatives, target audiences, and channel roles for each planning cycle.
• Lead marketing budget planning and allocation across channels and activities to optimize effectiveness and return on investment.

3. Integrated Planning & Cross-functional Alignment

• Coordinate closely with the Brand & Communications, Digital, and Event Campaign & Dealer Marketing teams to ensure integrated planning and cross-functional alignment.
• Act as a strategic interface between Marketing and Sales, ensuring plans reflect market realities and business priorities.

4. Campaign Performance Analysis & Data Consolidation

• Consolidate and analyze campaign performance data, including digital, CRM, and event results. 
• Track campaign effectiveness against defined objectives, KPIs, and budget.
• Prepare performance reports, highlight key insights, and identify opportunities for optimization.

5. Strategy Review & Continuous Optimization

• Conduct regular reviews of marketing strategy and planning based on performance results, data insights, and market learnings. 
• Identify best practices, gaps, and improvement opportunities
• Strategy Review & Continuous Optimization 
• Conduct regular reviews of marketing strategy and planning based on performance results, data insights, and market learnings.
• Identify best practices, gaps, and improvement opportunities

Report to: Manager

REQUIREMENT

1. Qualification Requirements

• Bachelor’s degree in Marketing, Economics, or a related field.
• Minimum 3 years of experience in marketing strategy, planning, performance marketing, or integrated marketing roles.
• Solid experience in market research, competitor analysis, customer insight development, and marketing planning.
• Experience in the automotive industry or other consumer-driven industries is an advantage.
• Strong understanding of campaign planning, budget allocation, performance tracking, and return on investment analysis across channels and activities.

2. Competencies & Personal Attributes

• Strong analytical, strategic thinking, and problem-solving skills, with the ability to translate data into actionable recommendations.
• Strong communication and presentation skills in both Vietnamese and English. 
• Highly organized, proactive, adaptable, and confident in managing multiple priorities in a dynamic business environment

Other information:

• Working place: Suzuki World, 2 Pho Quang St., Tan Binh, HCM
• Working time: 7:30 – 17:30, from Monday to Friday

Benefits:

• Salary Review and Bonus
• PVI Healthcare Package
• Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party
• Flexible working hours; Vehicle purchase with discounts
• Subsidy for learning driving licenses and foreign language classes