JOB DESCRIPTION:

Analyse the market growth by price range, car segment and geography to understand general trends and growth rate
Identify target customers, customer profile and customer needs such as lifestyle, purchasing behaviour, customer journey, price elasticity
In-depth analysis of competitors‘ products, best-selling and non-best-selling car models, prices, sales channels, marketing strategies, dealer network, etc
Understand competitors‘ strengths and weaknesses and grasp the company‘s competitiveness (SWOT analysis and propose the improvement and strategic planning of the company)
Analyze market trends and technology: Update the latest technological trends of the market and the competitors, predict future market prospects and identify new vehicle models and their specifications that need to be introduced
Analyse the economic situation and prospects affecting the automobile industry in the short and long term
Update regulations and environmental factors and reflect them in product strategies

REQUIREMENTS:

Bachelor‘s degree in Marketing/ Business/ Finance/ Economics is preferred
Proficiency in MS Office skills and English communication
Logical thinking, teamwork, detailed-oriented
Minimum 1 year of working experience in Consumer Research with intermediate/ advanced knowledge of research techniques and methodologies
Familiar with quantitative surveys or qualitative research

Allowances (approx. 1 Million VND): Attendance, Lunch, Transportation
Salary Review and Bonus
PVI Healthcare Package
Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party
Full social insurance contribution
Flexible working hours
Vehicle purchase with discounts
Subsidy for learning driving licenses and foreign language classes