JOB DESCRIPTION:
- Analyse the market growth by price range, car segment and geography to understand general trends and growth rate
- Identify target customers, customer profile and customer needs such as lifestyle, purchasing behaviour, customer journey, price elasticity
- In-depth analysis of competitors‘ products, best-selling and non-best-selling car models, prices, sales channels, marketing strategies, dealer network, etc
- Understand competitors‘ strengths and weaknesses and grasp the company‘s competitiveness (SWOT analysis and propose the improvement and strategic planning of the company)
- Analyze market trends and technology: Update the latest technological trends of the market and the competitors, predict future market prospects and identify new vehicle models and their specifications that need to be introduced
- Analyse the economic situation and prospects affecting the automobile industry in the short and long term
- Update regulations and environmental factors and reflect them in product strategies
REQUIREMENTS:
- Bachelor‘s degree in Marketing/ Business/ Finance/ Economics is preferred
- Proficiency in MS Office skills and English communication
- Logical thinking, teamwork, detailed-oriented
- Minimum 1 year of working experience in Consumer Research with intermediate/ advanced knowledge of research techniques and methodologies
- Familiar with quantitative surveys or qualitative research
OTHER INFORMATION:
- Working hours: 7:30 - 17:30, Mon - Fri
- Working place: No 02, Pho Quang Street, Tan Binh, Ho Chi Minh
BENEFITS:
- Allowances (approx. 1 Million VND): Attendance, Lunch, Transportation
- Salary Review and Bonus
- PVI Healthcare Package
- Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party
- Full social insurance contribution
- Flexible working hours
- Vehicle purchase with discounts
- Subsidy for learning driving licenses and foreign language classes