Main responsibilities:

1. Market Analysis:

• Understand the company’s sales trends and analyze sales performance by model, region, and period. 
• Identify overall market demand trends and growth/decline tendencies in each segment. 
• Monitor customer demand and purchasing behavior. 
• Research and compare competitors’ sales initiatives, sales trends, model lineups, and pricing strategies.

2. Planning and Implementation of Sales Promotion Initiatives:

• Develop sales promotion strategies which reflects the competitiveness against the competitors in the market
• Coordinate with internal departments and dealers to implement promotional activities effectively.
• Monitor and evaluate the effectiveness of promotion/incentive, and propose improvements based on results.
• Ensure alignment of promotional activities with overall business strategy and brand positioning

3. Product Planning and Strategy Development

• Prepare for the introduction of future models by conducting feasibility studies that take into account specifications, equipment, pricing, and sales volumes.
• Create product materials and presentations that emphasize the unique selling propositions (USPs) of new models.
• Define product positioning and target customer segments based on customer needs and market trends. ·
• Collaborate with sales and marketing departments to formulate and implement sales strategies for newly introduced models.
• Monitor sales performance and market feedback after model launches, and propose improvements for future initiatives..

4. Cost and Profit Management

• Accurately identify sales-related costs and set pricing that ensures profitability while maintaining market competitiveness.
• Formulate and implement sales measures to achieve revenue targets in line with the company’s business plan.
• Analyze profitability by model, and identify areas requiring improvement.
• Regularly monitor financial data related to profit management and reflect to the promotional activity or pricing strategy.

5. Project Management

• Take a leading role in projects related to product launches and sales initiatives by strengthening collaboration with other departments.
• Develop and manage a master schedule to oversee timelines for all project tasks.
• Regularly review project progress, identify issues at an early stage, and implement solutions.
• Report project status to parties inside/outside company and propose adjustments or improvements as necessary.
• Facilitate cross-functional coordination to ensure smooth project execution and achievement of objectives

6. Collection of Sales Field Information

• Review sales performance by model, region, and dealer, and analyze key success and failure factors. ·
• Based on analysis results, formulate effective sales promotion measures and take actions with Sales and Marketing Department.
• Collect and analyze sales and market trends objectively using factual data.
• Regularly report findings and market insights to headquarters.
• Conduct hearings and information gathering from dealer owners, managers and sales staffs to incorporate on-the-ground perspectives

7. Other duties assigned by Company

Reported to: Head of Automobile Sales

Criteria for recruitment

• Education & Qualifications
  
  • Bachelor’s degree or higher in Business Administration, Marketing, Economics, Automotive Engineering, or related field.
  • Postgraduate qualifications or specialized certifications in market research/strategic planning are an advantage.
  • Good command of English (written & spoken)
• Experience
  
  • More than 3 years of experience in product planning, market analysis, or related roles within the automotive industry.
  • Proven record of conducting feasibility studies and executing product or market strategies.
• Leadership
  
  • Ability to lead cross-functional projects, align stakeholders, and drive initiatives to project management.
• Analytical Skills
  
  • Strong capability in conducting feasibility studies, analyzing market trends, competitor strategies, and customer needs.
• Numerical Insight
  • The ability to extract key figures from data, analyze, and generate insights.
• Strategic Thinking
  • Skilled in developing long-term product roadmaps and aligning them with overall business objectives.
• Problem-Solving Ability
  • Proactive ability to identify and implement solutions to obstacles during project execution, with the perseverance to drive the project through to completion
• Communication Skills
  • Ability to present product concepts and strategy clearly and persuasively to management, headquarters, and dealers.
• Collaboration & Team Building
  • Work effectively with sales, marketing, legal, certification and finance teams to ensure alignment and smoothly execute projects.

Other information:

• Working place: 02, Pho Quang Street, Tan Binh District, HCM City
• Working time: 7:30 – 17:30, from Monday to Friday

Benefits:

• Allowances: Lunch (35.000 VND/working day) & Transportation
• Salary Review and Bonus
• PVI Healthcare Package
• Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party
• Flexible working hours; Vehicle purchase with discounts
• Subsidy for learning driving licenses and foreign language classes