Overall purpose of the job:  

• Lead the development and execution of Digital Marketing strategies and campaigns to maximize media efficiency, campaign ROI. 

• Manage and optimize CRM, as well as customer engagement processes, to enhance customer satisfaction and improve lead-to-sales conversion. 

• Develop and execute initiatives to enhance dealers’ online marketing capabilities, ensuring greater consistency, quality, and alignment with brand standards across the dealer network. 

• Proactively identify, assess, and mitigate risks within assigned areas of responsibility to ensure smooth and effective operations. 

1. Digital Marketing: 

• Work closely with agencies to plan and execute digital campaigns across relevant channels. Manage and optimize digital advertising campaigns for both branding and lead generation objectives. 

• Monitor digital budget allocation and spending to ensure cost efficiency and effective utilization of resources. 

• Manage agency performance and proactively identify and mitigate operational risks within assigned scopes. 

• Coordinate with internal teams and agencies to ensure smooth and timely campaign execution. 

• Act as a key bridge between Creative and Digital/Media teams to ensure creative assets are effectively optimized for media performance. 

• Coordinate with cross-functional teams to ensure digital campaigns and marketing projects are aligned, well-executed, and delivered on schedule. 

2. CRM management: 

• Work with partners and relevant internal stakeholders to enhance CRM platforms, digital systems, and lead management flows. 

• Develop and implement initiatives to improve lead-to-sales conversion and enhance overall customer satisfaction. 

• Manage retargeting activities and leverage CRM/customer data to generate incremental sales opportunities. 

• Manage customer data-related processes and ensure compliance with applicable regulations and internal policies, including Personal Data Protection regulations (PDPD). 

3. Data & Analytics: 

• Monitor campaign and CRM performance using GA4, CRM, and advertising platforms. 

• Analyze data to identify key insights, opportunities, and improvement areas. 

• Drive PDCA for digital campaigns (media & creative) with agencies and internal teams. 

• Translate insights into actionable recommendations and improvements. 

• Prepare regular performance reports and PDCA reviews for management. 

4. AIO/SEO: 

• Work with agencies to plan and execute AI Optimization (AIO) and SEO initiatives to improve website visibility, search performance, and organic traffic. 

• Monitor performance and identify opportunities to improve website effectiveness and overall digital marketing performance. 

5. Dealer Online marketing: 

• Plan and execute initiatives and schemes to improve the quality, effectiveness, and consistency of dealers’ online marketing activities.
• Monitor and evaluate dealer online marketing performance on a regular basis.
• Drive PDCA and take corrective actions to improve dealer marketing effectiveness and brand consistency.

6. Paperwork:

• Handle administrative and procurement-related processes within assigned areas of responsibility, including contracts, acceptance/approval procedures, payment processing, and other relevant documentation.

7. Other

Other tasks assigned by line managers

CRITERIA FOR RECRUITMENT

1. Qualification Requirements

• Bachelor‘s degree in marketing, Digital Marketing, Economics, or related field.
• Relevant certifications in Digital Marketing, Performance Marketing, or Marketing Performance Management are a plus.
• Minimum 3 years of relevant experience in Digital Marketing, CRM, or a related field, in either brand or agency environment.
• Hands-on experience in digital campaign management, media monitoring, performance analysis, and PDCA.
• Experience in managing external agencies and coordinating with multiple stakeholders is preferred.
• Experience in the automotive industry and hands-on experience with AI tools, AIO campaigns are a plus.

2. Competencies & Personal Attributes

• Strong communication skills in English and Vietnamese, both written and verbal.
• Strong coordination, stakeholder management, and cross-functional collaboration skills.
• Strategic thinking, good planning and organization skills, and ability to manage multiple priorities and meet deadlines.
• Strong analytical and data-driven mindset with a proactive PDCA, problem-solving, and continuous improvement approach.
• Able to work independently and collaborate effectively with internal teams, agencies, and partners.

Other information:

• Working place: Suzuki World, 02 Pho Quang St, HCM
• Working time: 7:30 – 17:30, from Monday to Friday

Benefits:

• Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party
• Flexible working hours; Vehicle purchase with discounts
• Subsidy for learning driving licenses and foreign language classes