About the Role

Suzuki Vietnam is looking for a proactive and analytical Dealer Marketing Staff to support the planning, execution, and continuous improvement of marketing activities across our dealership network.

This role plays an important part in strengthening local marketing capabilities, maintaining consistent Suzuki brand standards, and improving marketing effectiveness across dealer touchpoints. Working closely with dealers and internal teams, you will contribute to local campaigns, customer engagement activities, and data-driven marketing initiatives that support business growth and optimize marketing investment.

Key Responsibilities

• Dealer Marketing Planning & Development: Support the development of dealer marketing plans, promotional schemes, and activity calendars across online and offline channels. Analyze dealer feedback, local market trends, competitor activities, and marketing performance data to identify opportunities and develop practical recommendations.
• Dealer Marketing Execution & Support: Coordinate dealer marketing programs, local campaigns, product launches, test-drive events, activations, and customer engagement activities. Provide marketing guidelines, communication materials, and toolkits to support effective implementation.
• Brand Presence & Standards: Monitor brand consistency across dealer showrooms, events, online channels, and other customer touchpoints. Review compliance with Suzuki brand guidelines and marketing standards, identify gaps, and follow up on improvement actions.
• Marketing Performance & ROI Optimization: Collect and analyze dealer marketing performance data and relevant KPIs, including dealer participation, marketing expenditure, enquiries, leads, test drives, and business outcomes. Prepare reports and provide actionable insights to improve marketing effectiveness, cost efficiency, and return on investment.
• Dealer Relationship & Cross-functional Coordination: Maintain effective working relationships with dealers to understand their marketing needs and business challenges. Coordinate with Sales, Product Planning, Marketing, and other relevant teams to resolve issues, follow up on outstanding requests, and share best practices across the dealer network.
• Administration & Procurement Support: Support administrative and procurement-related processes, including contracts, acceptance and approval procedures, payment processing, and relevant documentation, ensuring compliance with company procedures and agreed timelines.
• Digital & AI-enabled Productivity: Use appropriate digital and AI tools to support market research, data analysis, reporting, and idea development. Review and validate AI-generated outputs before use, while ensuring data confidentiality, privacy, intellectual property, and brand standards are respected.

Candidate Profile

• Bachelor‘s degree in Marketing, Business Administration, Communications, Economics, or a related field.
• Preferably 1–3 years of experience in marketing, trade marketing, channel marketing, dealer marketing, or related functions.
• Experience in the automotive industry, retail networks, or distributor-based businesses is an advantage.
• Good understanding of online and offline marketing channels, campaign execution, and brand management.
• Strong analytical skills, with the ability to translate marketing data into practical recommendations.
• Good planning, organization, and project coordination skills, with effective communication and collaboration abilities.
• Proficiency in Excel and PowerPoint; experience with reporting or data visualization tools is an advantage.
• Good English communication skills.
• Proactive, detail-oriented, commercially minded, and committed to continuous improvement.
• Ability to use digital and AI tools effectively, develop clear prompts or instructions, and critically review AI-generated outputs.
• Awareness of data confidentiality, privacy, intellectual property, and the risks of using AI in a corporate environment.

Why Join Suzuki Vietnam?

• Make a Business Impact – Contribute to marketing initiatives that strengthen dealer performance, enhance customer engagement, and support business growth.
• Work Across the Dealer Network – Collaborate with dealers and internal teams to understand local market needs and deliver meaningful marketing activities.
• Gain Cross-functional Exposure – Work closely with Sales, Product Planning, and Marketing teams to develop a broader understanding of the automotive business.
• Develop Your Marketing & Analytical Skills – Gain practical experience in campaign execution, brand management, marketing performance analysis, and ROI optimization.
• Embrace Digital Innovation – Apply digital tools and AI to improve marketing research, reporting, and productivity while developing responsible AI practices.
• Grow Your Career – Build your capabilities in dealer marketing, trade marketing, and commercial marketing within an international automotive environment.