Overall purpose of the job:

Responsible for the execution of brand communication

plans, developing storytelling content, and ensuring brand consistency across

channels and materials. This role supports corporate and product communication

activities while helping maintain a strong brand identity through clear messaging and

consistent CI application.

1. Brand Communication Execution & Campaign Coordination 

• Execute brand communication plans and campaigns in line with the company’s communication direction, brand positioning, and business priorities.
• Support annual, quarterly, and campaign-based communication planning for corporate and product-related activities.
• Coordinate timelines, content requirements, and deliverables with internal teams and external partners to ensure smooth implementation.
• Ensure communication output is consistent with approved key messages and campaign objective

2. Brand Guideline, Corporate Identity (CI) & Quality Control

•  Implement brand guidelines, corporate identity standards, templates, and communication rules across all materials and touchpoints. 
• Review content, key visuals, layouts, and communication assets from internal teams or agencies to ensure brand consistency and quality.
• Work closely with the design and content teams to maintain visual and verbal coherence across campaigns, social content, event materials, and internal communications.
• Identify non-compliant materials and recommend revisions to improve brand consistency

3. Brand Storytelling, Social Content & Community Engagement

• Develop brand storytelling content that strengthens brand understanding, affinity, and relevance across target audiences.
• Develop brand-led social content such as customer stories, user-generated content, community content, trend-based content, and event-related communication.
• Coordinate community engagement activities that increase customer participation, amplify customer voice, and foster a stronger brand community.
• Coordinate with content, digital, and design teams to turn communication ideas into platform-ready assets.
• Track engagement performance and content quality, and recommend optimization ideas for future communication activities.

4. KOL/KOC Collaboration & Brand Amplification

• Handle KOL/KOC and influencer collaborations for brand communication campaigns, including briefing coordination, content alignment, posting follow-up, and performance tracking.
• Ensure influencer content reflects the brand tone, campaign message, and visual standards.
• Work with PR and Digital teams to maximize communication impact across earned, owned, and shared channels.
• Prepare recaps and basic analysis of brand communication amplification results

5. Internal Communication, Coordination & Continuous Improvement

• Support internal communication initiatives and internal information sharing related to company activities by working with HR and cross-functional teams to align communication execution in line with brand guidelines.
• Collaborate with event team to execute CSR activities and related communication materials, including messaging alignment, activity coordination, and post-activity follow-up.
• Prepare regular updates on communication outputs, content performance, and key learnings, and maintain organized communication assets and reference files for efficient execution.
• Monitor market trends, competitor communication, and audience response, and suggest ideas to improve brand communication effectiveness.

Report to: Manager

Requirements:

1. Qualification Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Minimum 3 years of experience in brand communication, content marketing, corporate communication, or a similar role.
• Experience in social media content planning, communication asset development, and coordination with creative teams.
• Familiarity with KOL/KOC coordination, content review, and communication performance tracking is preferred.

2. Competencies & Personal Attributes

• Good understanding of brand guideline management, corporate identity application, and communication planning.
• Strong copywriting, storytelling, and content development skills in both English and Vietnamese.
• Strong coordination skills, attention to detail, and ability to work across multiple projects and stakeholders.
• Creative mindset with good judgment on brand tone, message consistency, and content quality.

Other information:

• Working place: Road No.2, Long Binh Techno park, Long Binh Ward, Dong Nai City, Vietnam
• Working time: 7:30 – 17:30, from Monday to Friday

Benefits:

• Salary Review and Bonus
• PVI Healthcare Package
• Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party
• Flexible working hours; Vehicle purchase with discounts
• Subsidy for learning driving licenses and foreign language classes